GDPR and Google Analytics: What do you need to know

gdpr and google analytics

When using Google Analytics in the context of the General Data Protection Regulation (GDPR), there are several important considerations that website owners, app developers, and businesses need to be aware of to ensure compliance with the regulation and protect user privacy. Here’s what you need to know: 1. Lawful Basis for Data Processing: Under GDPR, […]

What is Google Tag Manager and how to integrate your analytics tool

Google Tag Manager diagram workflow

Have you ever wondered how businesses track their website visitor’s behaviour? Or how they optimise their advertising campaigns for better results? The answer is Google Tag Manager (GTM). With Google Tag Manager, marketers and website owners can easily manage their tags and collect relevant data to gain insights into their website performance. In this article, […]

End of Google Analytics Universal

End of Google Analytics Universal (GA3) Time left: On July 1, 2023, Google Analytics (UA) will stop working, which means that if you have not migrated to the new version -GA4-, it will stop tracking your website. What are your options? 1. You can upgrade to GA4 and unfortunately it’s not as easy as it […]

How To Replace Google Analytics: 6 Alternatives You Should Consider

Google Analytics has been the go-to analytics tool for website owners and digital marketers. But, with so many alternatives now available, it can be hard to know which one is right for you. Find out in this article how you can replace Google Analytics with 6 different alternatives that could be a better fit for […]

Stop Google Analytics tracking you

Stop Google Analytics tracking you

Fortunately, there are reliable solutions to safeguard our privacy on the Internet. And one of these is the simple browser extension called “Google Analytics opt-out”. In case you didn’t know, every time you visit a website that has Google Analytics (GA) installed, you are giving Google information about you for free. The most unlikely thing […]

Why Google Analytics is not accurate?

Google Analytics is not accurate

One of our clients has been using Google Analytics during the last year, and recently we ran a test installing the Analyzati script on his website. And we have here the comparison results for you: Google Analytics is not accurate and is losing some valuable information. Take a look and check by yourself: As you […]

Disadvantages of Google Analytics

stop using google analytics - cons

Google Analytics is a giant machine collecting information and analyzing user activity on the web. For sure there are advantages of using it, but in this article we are going to expose only the disadvantages. Accuracy: It’s known by many marketers and analytics experts that Google Analytics is inaccurate. GA’s cannot identify users who are […]

Analyzati Vs Google Analytics

Analyzati Vs Google Analytics

Launched on November 14, 2005, Google Analytics offers a set of tools to measure web traffic, audience type, conversions, behavior, sources, page views, etc. It has the Free model, which is currently the most used, and also the Google Analytics 360 model, which is paid and has been designed for large corporations. In this article, […]

Why you need to stop using Google Analytics

stop using google analytics now

Top reasons to stop using Google Analytics right now Even though the service is free of use, you pay a lot of money with your data. You are the product. GA is not GDPR compliant according to the Data Protection Authorities from Italy, France, Austria and the Netherlands. Some data is missing because of more […]

How to remove Google Analytics in your website

Remove Google analytics in your website

Removing Google Analytics needs time and some steps are involved to complete it. If you are not an expert, you’ll need a guide and better understanding of the Analytics system. Before digging on this, you need to understand first the Analytics hyerarchy: Your Analytics profile has 3 components: Account: Is neccesary to access your Analytics […]