Google Analytics How to

Stop Google Analytics tracking you

Fortunately, there are reliable solutions to safeguard our privacy on the Internet. And one of these is the simple browser extension called “Google Analytics opt-out”.

In case you didn’t know, every time you visit a website that has Google Analytics (GA) installed, you are giving Google information about you for free.

The most unlikely thing about this story is that GA is presented as a free solution to measure web traffic. But what it never fully explains to users is that it collects personal information left and right to use it for its own benefit.

More than 85% of websites on the internet use GA


Google Analytics opt-out

So let’s get to the point. This wonderful extension will block the GA script on any website you visit.

And what alternative to GA can I use to measure my website traffic without compromising privacy?

Analyzati is without a doubt the alternative to forget about GA once and for all, since it is 100% focused on privacy. Does not collect personally identifiable information (PII), does not track IPs, does not use cookies, does not use fingerprints.

If you want to know more compelling arguments to help you understand why you should leave GA, you can read our articles that we list below:

Google Analytics

Why Google Analytics is not accurate?

One of our clients has been using Google Analytics during the last year, and recently we ran a test installing the Analyzati script on his website.

And we have here the comparison results for you: Google Analytics is not accurate and is losing some valuable information. Take a look and check by yourself:

As you can see, We have measure the traffic between August 14 and August 20, and the difference is huge: 107

Let’s talk about the reasons your data is unlikely to perfectly match your other data sources, like Analyzati.

Ad Blockers

Nowadays privacy matters. More individuals are trying to stay away from advertising abuse, and it is more common to use ad blockers while browsing web pages.

Google Analytics is not tracking these visitors and all these users are excluded.

Javascript errors

Sometimes the website code breaks and we can find the cause and fix it, but sometimes not.

Maybe a simple plugin or an extension in your website, is stopping Google Analytics for firing.

Page timeouts

When a web page is loaded it can be interrupted because of server-side events, network connection interrupted, equipment failures or many other reasons.

If the Google Analytics tracking code is not loaded because of these timeouts, obviously there is no tracking.

Data sampling

Data sampling in Google Analytics involves analyzing a subset of data to understand the entire data set. Instead of assessing all your website data, for example, Google Analytics samples a slice of that data to provide actionable and accurate reports.

This is a cost-effective way to estimate website analytics. However, it is not nearly as accurate.

One device, multiple visitors

If two people visit the same site for the first time from the same computer, Google Analytics only notices one unique visitor. Just imagine 100 people visiting from the same computer at a library. It’s just one visitor counted.

Different device, same visitor

Your digital life is surrounded by a laptop, mobile phone and a tablet. This is the typical scenario.  If one person visits your website from three devices, then Google Analytics will tell you that three unique people visited.

Cookie Banners

Google Analytics needs an extensive cookie policy, including the typical pop-up with the Accept and Reject button.

If the visitor Rejects the policy, Google Analytics has no idea of the visit.

Referrals: Bots and spam

Spam is everywhere and we get too used to live with them. They can send fake referral traffic to your website, they can fake events, transactions, pageviews and many more.

This fake traffic inflates your Google Analytics and is very common in the Affiliate marketing world because commission is based on traffic.

Final words

There is not an Analytics provider with 100% accuracy, but now you have some reasons to try fixing your Google Analytics or better yet, give it a try to Analyzati and get real numbers for your peace of mind.

Google Analytics

Disadvantages of Google Analytics

Google Analytics is a giant machine collecting information and analyzing user activity on the web. For sure there are advantages of using it, but in this article we are going to expose only the disadvantages.

  1. Accuracy: It’s known by many marketers and analytics experts that Google Analytics is inaccurate. GA’s cannot identify users who are behaving differently on one or more devices.
  2. Hard to set up: Have you ever tried to add a new website on Google Analytics? If your answer is yes, you might encounter some steps involved, screens, options, jargon, etc… If your answer is no, we recommend you to follow an extended guide before starting.
  3. Instructions confusing: If you land into GA’s help documentation, you will enter into a genesis book and you will need to spend hours clarifying the infinite options they provide.
  4. There are many dashboards, settings, user views and metrics: When you finally set up your website on GA’s you will find tons of screens, tabs and information that could be overwhelming.
  5. Unwanted information like bots and internal traffic: If you don’t know yet, this not-human traffic is processed by GA’s and seems like legitimate traffic.
  6. Sampled data: Data sampling in GA’s involves analyzing a subset of data to understand the entire data set. Instead of assessing all your website data GA’s samples a slice of that data to provide actionable and accurate reports.
  7. Free version is entirely dependent upon cookies: GA’s use cookies to track visitors. If a user rejects them, no tracking is recorded.
  8. Hit limits: This is the message GA’s will show you when you exceed their limits:
    “Your data volume (XXX hits) exceeds the limit of 10M hits per month as outlined in our Terms of Service. If you continue to exceed the limit, we will stop processing new data on XXX.”
  9. Doesn’t comply with the EU law: GA’s is not GDPR compliant according to the Data Protection Authorities from Italy, France, Austria and the Netherlands.
  10. Doesn’t offer privacy by design: It’s against GA’s terms of Service to send PII (personal identifiable information) data to the Google Analytics server
  11. Customer care and support: The only option available is either a community forum or an online documentation.
  12. Expensive on Pro versión you can spend $150k per year.

We hope this article helps you to make a decision when choosing your next and right Analytics provider.

Google Analytics

Analyzati Vs Google Analytics

Launched on November 14, 2005, Google Analytics offers a set of tools to measure web traffic, audience type, conversions, behavior, sources, page views, etc. It has the Free model, which is currently the most used, and also the Google Analytics 360 model, which is paid and has been designed for large corporations.

In this article, we are going to carry out an exhaustive comparison between Analyzati and Google Analytics, with which we hope to help you make the best decision when it comes to measuring your website traffic. So let’s get to it.


Google Analytics is very powerful and we are not going to deny it. It has innumerable options that make it extremely complex, which requires many hours and training to understand. There are menus within menus, almost indecipherable technical words and it also doesn’t load fast.

Analyzati is full-fledged simplicity, straight to the point, no complexity, and made for anyone, whether you’re a marketer or a regular website owner. It does not require investing hours of learning since in a matter of minutes the user is comfortable and can see their web analytics almost instantly.


Google Analytics processes all the information it can without regard to the privacy of users, collects personal and identification data (PII) piece by piece. This makes it a full-fledged violation of web users’ privacy. You only need to take a look at Google’s Privacy Policy to be clear:


By using our services, you trust us with your data. We understand that this is a huge responsibility and we do our best to protect your information and put you in control.

Analyzati takes the privacy of website visitors very seriously. We do not collect or store identifying data of any user. No IP’s, no cookies, no fingerprints -Everything clear as water-.


Google Analytics shares the analytical data of the websites with other companies and advertising companies. The data is extracted and processed to offer personalized services and products. Your website data becomes profitability for Google and others.

Analyzati never shares or sells the data of the websites analyzed to any company, not even to the highest bidder, we never use the information to personalize or offer products or services. You are the full owner of your data.


Regulations on the processing of personal data such as the GDPR (Europe), PECR (UK) and the CCPA (California), dictate that when personal and identifying data is collected, the user’s explicit consent must be asked and obtained.

Because Google Analytics collects identifying data from visitors, it creates a regulatory compliance liability for any website that makes use of GA. Recently the Italian, Austrian and French data protection authority (DAP) have ruled that Use of Google Analytics is illegal under the GDPR.

Recent update: 
Germany, Switzerland, and the Netherlands decided early on to set higher standards for the use of Google Analytics and other tracking tools and services. 
France, Austria, and Italy made the same conclusion. 
When The Danish Data Protection Agency released new guidelines regarding GDPR and Google Analytics, Denmark became the latest country to deem the usage of Google Analytics unlawful - when it’s not used correctly, that is. If you are not able to take the necessary precautions, you must stop using Google Analytics in Denmark and find a new tool to use.

Analyzati, on the other hand, since it does not collect identifying data from any visitor, makes it unnecessary to deploy a privacy policy on its use.


Nowadays the loading speed of any website directly affects the ranking in Google and the conversions. Scripts add loading and execution time and their abuse and lack of control can lead a website to complete collapse.

The Google Analytics script weighs a total of 45.7 Kb (28 Kb Google Tag Manager and 17.7 Kb Google Analytics).

Analyzati has a script of less than 1 Kb, which is 45 times smaller than GA. Look at this comparison.


Google Analytics is not easy to install. Its complex operation makes adding a new website take hours, yes you read that right, hours. If this is your first time in Google Analytics, you will have to go through countless screens with questions and options that are not easy to answer without first taking a course or reading any tutorial.

Analyzati is immediate and can be up and running in less than 1 minute. A single screen is necessary to start tracking visitors to any website.


More and more internet users are becoming more concerned about privacy and we are tired of ads, remarketing and retargeting. There is no exact number of how many people block this type of intrusion, but it is becoming more frequent every day and the number of users who choose to do so is constantly growing.

When using browsers like Brave, Firefox with a plugin, or even Safari, Google Analytics will never provide accurate analytics. A Statista study in 2021 indicates that 25% of internet users already use Ad blockers.

By not using cookies or IP tracking (fingerprints), Analyzati offers a very real and precise analysis.


Google Analytics is free for life but remember that you are already paying with your data. If you have a website with 10 million visits per month, you will have to upgrade to Google Analytics 360, which can cost up to 150,000 euros per year.

Analyzati allows you to measure up to 1,000 visits per month for free. And from there we have created very cheap monthly plans from 2,95€ per month.

Google Analytics

Why you need to stop using Google Analytics

Top reasons to stop using Google Analytics right now

  1. Even though the service is free of use, you pay a lot of money with your data. You are the product.
  2. GA is not GDPR compliant according to the Data Protection Authorities from Italy, France, Austria and the Netherlands.
  3. Some data is missing because of more frequent ad blockers and cookie permission rejects.
  4. GA is not user friendly. Takes hours to setup, understand and generate reports.
  5. Continued changes and updates generate caos and miss information.
  6. Websites with high traffic need to update to a premium account that means around $150k USD.
  7. A site with GA takes more time to load. Performance metrics are affected by the size and this means a negative impact on SEO rankings.
  8. GA uses cookies for tracking. You need to implement an extensive cookie-policy in your website.

If you are still happy using Google Analytics and fully understand and agree with their norms, just continue using it. Keep in mind that your data could be sold to the best bidder at any time!

Google Analytics How to

How to remove Google Analytics in your website

Removing Google Analytics needs time and some steps are involved to complete it. If you are not an expert, you’ll need a guide and better understanding of the Analytics system.

Before digging on this, you need to understand first the Analytics hyerarchy:

Your Analytics profile has 3 components:

Google Analytics hyerarchy
  1. Account: Is neccesary to access your Analytics report
  2. Property: It’s a website or a mobile app that you want to track
  3. View: It’s the access point for your reports.

If you want to remove all data for your website, you need to remove the Property. So let’s do it:

  • Select Admin on the left taskbar
  • Now choose the “property settings”
  • Now press on “move to trash can” and confirm

That’s all folks!

You now have been succesfully removed Google Analytics tracking for your website.

Ahhh.. and don’t forget to remove the Google Analytics <script> code in your website!