Blog about privacy, analytics and recent news...

How GDPR affects businesses even without physical presence in the EU

If you run a website or collect any kind of data from visitors, then you need to understand the General Data Protection Regulation (GDPR). This regulation affects websites around the world and is designed to protect users’ data and privacy. In this blog post, we’ll break down what GDPR is and how it affects your website, so […]

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What is CCPA and how can affect your website?

First things first… What is the CCPA? The California Consumer Privacy Act (CCPA) is a law that protects the privacy of California residents personal information (PI) by regulating how businesses all around the world should handle it. The CCPA became effective in the United States on January 1, 2020, marking a significant legal milestone. Starting […]

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End of Google Analytics Universal

End of Google Analytics Universal (GA3) Time left: On July 1, 2023, Google Analytics (UA) will stop working, which means that if you have not migrated to the new version -GA4-, it will stop tracking your website. What are your options? 1. You can upgrade to GA4 and unfortunately it’s not as easy as it […]

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How To Replace Google Analytics: 6 Alternatives You Should Consider

Google Analytics has been the go-to analytics tool for website owners and digital marketers. But, with so many alternatives now available, it can be hard to know which one is right for you. Find out in this article how you can replace Google Analytics with 6 different alternatives that could be a better fit for […]

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Stop Google Analytics tracking you

Fortunately, there are reliable solutions to safeguard our privacy on the Internet. And one of these is the simple browser extension called “Google Analytics opt-out”. In case you didn’t know, every time you visit a website that has Google Analytics (GA) installed, you are giving Google information about you for free. The most unlikely thing […]

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Web analytics to understand your customers

As a marketer, I use data every day. Whether it’s for social media or email marketing, I need accurate information about my customers. That way, I can create better content and offer them the best experiences possible on my website. Without web analytics, it’s impossible to collect information about your customers or understand their behavior […]

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