End of Google Analytics Universal (GA3)
On July 1, 2023, Google Analytics (UA) will stop working, which means that if you have not migrated to the new version -GA4-, it will stop tracking your website.
What are your options?
1. You can upgrade to GA4 and unfortunately it’s not as easy as it seems.
This is due to the differences between both versions.
Keep in mind before migrating:
– GA4 uses a new tracking system based on Events
– If you use Google Tag Manager the tags are different from the previous ones
– You will need a new GA4 property to keep all the information
– The interface is completely different from the new one of GA4
– Some GA data does not exist in GA4
2. Consider changing your web analytics provider.
This option is the most attractive and we will tell you why:
– A free service is not always trustworthy. In this case, Google uses the data collected from your website for its own benefit.
– Google Analytics 4 has not been designed to preserve privacy by default. If you want to comply with current Data Protection legislation, it is necessary to make adjustments that are not easy to do.
– Many professional marketers agree that Google Analytics is inaccurate when tracking websites.
– Configuring GA4 is not as easy as it seems. since it requires a lot of planning and strategy.
– Its control panel has so much information and screens that it is very difficult to understand and navigate among so many options.
– GA4 does not have any type of support by professionals. It is only possible to use forums or consult information in search engines.
– Excessively expensive. If your web traffic is very high, it can cost up to 150k dollars a year.
As you have been able to verify, migrating to GA4 is possible but you will remain chained to a company that puts its profits before the information of its users.
There are valid alternatives that can be used by anyone, from amateurs to professionals, and that can offer highly reliable data on the activity of a website. They are also alternatives totally focused on preserving the privacy of users.
Be sure to read our selection of 6 web analytics tools to consider in 2023.